Social media is not about losing a lot of time by being social instead. It’s about being productive in the dead-time-continuum. Let me explain…
If I were to become an autobiographist, «killing dead time» certainly would rank high in a list to qualify for a good title. Not that my life is that interesting – although describing the life of the people in it would be an interesting perspective – but it is true however that my life is filled with time that politely asks to be killed.
I used to love walking. I live in Ghent and walking from one side of town to the other is something I preferred rather than riding a bike. Why? If you would have asked some weeks ago I would have answered: “because I’m too lazy to maintain a bike”. But the main reason lies elsewhere. Being on the road gives you the great opportunity to overthink things. For instance if I go to a meeting on foot I know that when I enter the room I will be better prepared. Taking thought-consuming types of transport, such as a bike or a car, will make you lose your X minutes of thinking-time.
It turns out that I’m not the only one who has dead time – dead time being the time you are not doing your maintask -. A good friend of mine told me he always uses the toilet for approximately 16 minutes. That’s exactly the time he needs to finish this mobile phone game, extending his visit but making it a lot more fun. Of course we can recite an endless list – such as queuing at the grocerystore, waiting for a bus or plane or train, sitting on a bus or plane or train… – but that’s something every person can fill out for him- or herself.
When I discussed this idea with my father, people having too much dead time, we were thinking this could actually have a positive side-effect: people may actually do productive things. As he works as a researching in computer assisted language learning at the university of Antwerp he figured this might be exactly why language learning apps are very important. When are you going to learn a language? Not when you’re at your computer working for that customer whose product should have been ready yesterday, but when you’re at the airport waiting for the plane, or even on the plane, on your way to the next customer.
Seems like we weren’t the first to come up with this idea. Although our idea will get better implementations 😉
I think this is the reason for the success of social media. If you would look up the geolocation of your friends’ tweets (twitter messages) I bet you would be able to find out the exact location of the bathroom in their building. This is also the reason why I like the iRail project a lot: apart from planning your trip, iRail will also try to make your commuting as fun and interesting as possible: providing real-time social media updates from your train, letting your friends know you’re on this train or playing augmented reality games such as http://www.chromaroma.com/.
It may be interesting to know that I just got of my bus, which I prefer taking over walking home now. During the trip I’ve catched up on twitter, I have read my email and wrote this blogpost.